Rooftop lounge with sofas, fire pit, bar stools, and cityscape view. The area is open-air and stylish, perfect for social gatherings.

An Exclusive Look Inside Vera Bradley’s First Hotel

Published on February 25, 2021


Fans of Vera Bradley, a brand best known for its colorfully printed home products, luggage, and bags, will soon be able to check into a truly unique hotel: The first hospitality venture from the company is slated to open in Fort Wayne, Indiana, this spring. The Bradley, as the hotel is fittingly called, is a collaboration between the brand’s cofounder, Barbara Baekgaard, and Provenance Hotels.

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